Glossary entry

Spanish term or phrase:

espacio mental

English translation:

mind share

Added to glossary by Sheila Hardie
Apr 15, 2003 16:46
21 yrs ago
4 viewers *
Spanish term

espacio mental

Spanish to English Marketing brainwashing people to make them buy more
El medio principal para conseguir este objetivo es captar el ***espacio mental*** de los clientes actuales y potenciales de XXX (the company name). Es decir, lograr que cuando alguien piense en productos de estética para el uso diario (mercado masivo) piense de forma inconsciente en alguna marca del paraguas XXX.

I am going mad here. This company is trying to brainwash its customers - I suppose they all do really - but how can I say espacio mental without implying that they ARE brainwashing these poor people?! 'Mental space' does not sound very natural or nice to me!

This is a marketing text about hair-care products. However, the company also produces other beauty products - sun protecion skincare etc.

MTIA!


Sheila

Proposed translations

+4
11 mins
Selected

mind share

that's the technical, marketing term

google, a few only because they're many more...
... field - the outstanding people of NCS that make their marks of DEPENDABILITY, SUCCESS
& A DRIVE TO ACHIEVE MORE - impart their knowledge and share their views. ...
www.ncs.com.sg/mind_share/mind_share_2000.asp - 20k - Cached - Similar pages

::: NCS - Latest Clippings :::
... impart their knowledge and share their views. [Mind Share 2003]. JAN,
FEB, MAR, APR, MAY, JUN, JUL, AUG, SEP, OCT, NOV, DEC. [Mind Share 2002]. ...
www.ncs.com.sg/mind_share/mind_share_2002.asp - 37k - Cached - Similar pages
[ More results from www.ncs.com.sg ]

:Online Article:My Monthly Mind Share
... Networking My Monthly Mind Share. Will Smith, president and CEO of Enscicon
Corp. ... It's like participating in a "mind share" every month. At ...
www.inc.com/articles/growth/entrep_skills/ networking/24103.html - 47k - Cached - Similar pages

Mind Share Research to Beat the Competition
... Mind Share Research to Beat the Competition. What is Mind share Research?
Mind Share ... The Benefits of Tracking Mind Share. Mind share ...
www.steinermarketing.com/mind_share.htm - 12k - Cached - Similar pages

Portal/KM Mix Gains Mind Share
... Home > eWEEK Labs > Tech Analysis > Portal/KM Mix Gains Mind Share. ... April
1, 2002 Portal/KM Mix Gains Mind Share By Jim Rapoza First ...
www.eweek.com/article2/0,3959,1718,00.asp - 100k - Cached - Similar pages

Security Software Gets Mind Share, but Not Sales
Tech Stocks : Ronna Abramson. Security Software Gets Mind Share, but
Not Sales By Ronna Abramson Staff Reporter 09/09/2002 08:45 AM EDT. ...
www.thestreet.com/tech/ronnaabramson/10041089.html - 26k - Cached - Similar pages



--------------------------------------------------
Note added at 2003-04-15 17:14:50 (GMT)
--------------------------------------------------

capture mind share
Peer comment(s):

agree Rick Henry : yep.
0 min
:)
agree Nikki Graham
24 mins
agree John Bozell : good, too
34 mins
agree Сергей Лузан : As well.
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, Jane. I would just never have guessed this one. Amazing the terms these marketing people dream up! Thanks to everyone for their answers and comments.-)) Sheila"
-1
2 mins

capture the mental domain

These are imperialist, martial metaphors but it's not your fault. Haven't you ever heard that business is a dog-eat-dog world?

--------------------------------------------------
Note added at 2003-04-15 16:51:04 (GMT)
--------------------------------------------------

This isn\'t written for clients, it\'s written for fellow businessmen who share the author\'s contempt for the lowly consumer (how to brainwash them today?).
Peer comment(s):

disagree Jane Lamb-Ruiz (X) : just think it sounds a bit odd
9 mins
And "captar el espacio mental" doesn't? Are we supposed to take strking texts and turn them into boring, generally acceptable pablum?
neutral Rick Henry : while a nice literal translation, if you said this to fellow businessmen, you'd get blank stares.
28 mins
1) Presumably they would not be reading the sentence out of context; 2) The whole text is very psychological so it's not exactly conversational; 3) It doesn't sound any stranger than any of the other suggestions.
Something went wrong...
+1
2 mins

mind frame

así
Peer comment(s):

agree John Bozell : I prefer this
2 mins
Something went wrong...
+6
4 mins

mental space

aunque no lo creas...


Lefebvre proposes that aside from physical space (as defined by perception) and
mental space (as a philosophical construct) there exists a third type of space ...
www.visibledarkness.com/blog/mt/000329.php - 15k - Cached - Similar pages

Peer comment(s):

agree Mijo Schyllert : mental space seems fine to me, simple and straightforward
1 min
thank you Mijo
agree Nikki Graham
23 mins
many thanks Nikki
agree Rosa Elena Lozano Arton : simple & direct
41 mins
agree Gail
54 mins
agree asusisu (X)
1 hr
agree Сергей Лузан
1 hr
Something went wrong...
6 mins

influence the thinking proces

just another option.
M
Something went wrong...
9 mins

mindset

As in the following references:

Careers | What It's Like - Henning - July - [ Traduzca esta página ]
... experts. However, a detailed strategy plan also lays out all future
changes required within the client's mindset and organization. ...
www.bcg.com/careers/bcg_experience/whatitislike/ bcg_experience_like_henning_july.asp - 82k - En caché - Páginas similares

[DOC]Creating a Website for the Global Market
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... person, but also an artist, a psychologist, a counselor, and most importantly,
an excellent marketing person who can grasp a potential client's mindset. ...
www.ib-c.com/news/IBC_7_APR02_ENG.doc - Páginas similares

[DOC]THE FOUR CORNERSTONES OF
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... dismisses your suggestions and demonstrates a desire to do this work the cheapest
possible way, you will be given a clear insight into the client's mindset. ...
www.hallandcompany.com/riskmgt/fourcorner.doc - Páginas similares
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search