Spanish term
United Kingdom
MA Translation Studies student
Native in: English 
Works in: Spanish to English, French to English
No pierdas el sur
Their TV adverts look like it could be a 'business in the front, party in the back'/'up here for thinking, down there for dancing' sort of saying, i.e. don't lose the fun part of yourself, but I'm unsure if I've misinterpreted this.
https://www.google.com/url?sa=i&url=https://rebeldedelsur.bl...
| 4 +1 | Don't lose south |
Alberto de Antonio Rivera
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| 4 | see options |
Yvonne Gallagher
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| 3 | Don't lose your way, (remember to) look South |
Alan Otero
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Mar 15, 2023 23:36: O G V changed "Level" from "Non-PRO" to "PRO"
PRO (3): patinba, Toni Castano, O G V
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Proposed translations
Argentina
10 years leveling up your translations
Native in: Spanish (Variants: Argentine, Latin American) 
Works in: English to Spanish, Spanish to English, Spanish
Don't lose your way, (remember to) look South
It's difficult to rephrase it given that "to head South" or "to go South" have negative connotations in English. If heading South is an option, I'd go with that one.
Spain
Science, Eng., Mfg. Proc., Computers
Native in: Spanish (Variant: Standard-Spain)
Works in: English to Spanish, Spanish to English
Don't lose south
Ireland
right word, right place. everytime
Native in: English (Variants: US, Canadian, Irish, UK)
Works in: French to English, Spanish to English, English, and 1 more.
see options
"perder el norte", as others have said, means to get lost, go astray, become disorientated
Keeping this meaning and the north ref. is hard as "going south" usually means going downhill in English so doesn't work.
However, the south is seen as warm, passionate and life inspiring, reinvigorating so I suggest playing around a bit with this as positive options.
We all need a bit of the South sometimes"
When feeling like we're going astray in the north is understood here I think without needing to specify it
Other options to play with
"Get reinvigorated by/in the South!"
"Don't forget (when feeling down/lost) you always have the South!"
"When feeling lost (in the North) look South"
Discussion
"Perder el Norte" means "losing the north, losing your way, going stray." "Perder el Sur" is a pun, allusive to Seville's location. :-)
I might add that the idea is that, "if you lose the South" you also miss on the relaxed, fun part of life. As neilmac said, I think the pun will be necessarily lost, but maybe you can play around the phrase.
'Perder el Norte' es una frase hecha 'losing the north, losing your way, going stray'. 'Perder el Sur' is a pun, allusive to Seville's location. :-)
el Consejero de Turismo, Comercio y Deporte de la Junta de Andalucía, D. Luciano Alonso, quien destacó en su intervención el acierto de la campaña al resaltar “la importancia de tener un momento Sur, que nadie como nosotros (los andaluces) sabemos apreciar y hacer sentir a la gente de fuera”...
Como marca orgullosa de sus orígenes andaluces, quiere transmitir estos valores universales, emocionales y aspiracionales que se personalizan en el ‘Espíritu Sur’: fomentar el ocio y la diversión con el disfrute responsable de los pequeños momentos de placer que presenta la vida."
https://www.marketingdirecto.com/anunciantes-general/anuncia...