Glossary entry

English term or phrase:

churn rate

Chinese translation:

用户流失率

Added to glossary by Yilihe
May 25, 2002 03:16
21 yrs ago
1 viewer *
English term

to minimize churn

English to Chinese Tech/Engineering Telecom(munications) telecommunications
Telco operators wish to maximize airtime and billing rate, to minimize churn rate,
to optimise customer loyalty, to find quick, cheap but efficient innovation ...

Proposed translations

+10
17 mins
Selected

to minimize churn rate = 减少客户流失率;减少用户流失率

http://www.investorwords.com/cgi-bin/getword.cgi?857

Churn rate: For any given period of time, the number of participants who discontinue their use of a service divided by the average number of total participants. Churn rate provides insight into the growth or decline of the subscriber base as well as the average length of participation in the service.



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Note added at 2002-05-25 04:00:40 (GMT) Post-grading
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I found this Hong Kong Web site also use 客戶流失率:

http://www.sunday.com/Sunday/tw/investor/19-03-2002.html

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Note added at 2002-05-25 04:04:02 (GMT) Post-grading
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Yang Yu,

\"subscriber\" is a tough one to translate, perhap 订户can do the job. But the problem is that it usally used for \"newspaper\" or \"magazine\" subscriber in China.
Peer comment(s):

agree Libin PhD
1 min
agree Zong Yang Yu : 基本同意Kevin Yang的译法,但churn rate主要指有线或卫星电视的订户。希望把这个意思表示出来。减少年停收视率
16 mins
agree BBW,linguist (X)
35 mins
agree Scott Li : 用户 is fine
7 hrs
agree eandli
9 hrs
agree Danbing HE
11 hrs
agree cting
16 hrs
agree zhiyu liu
1 day 22 hrs
agree zwcorp
4 days
agree mint
29 days
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4 KudoZ points awarded for this answer.
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