The "billing block" is the "list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie".[17] In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is several times the width).[18]

By convention, the point size of the billing block is 15 to 35 percent of the average height of each letter in the title logo.[19] Inclusion in the credits and the billing block is generally a matter of detailed contracts between Hollywood labor unions representing creative talent and the producer or film distributor. The labor union contracts specify minimum requirements for presenting actors, writers and directors.[20] But star talent is free to individually negotiate larger name presentations, such as when a star actor or director has his or her name above a movie’s title. The union contracts also cover billing blocks in trailers, outdoor billboards, TV commercials, newspaper advertising and online advertising. Using a condensed typeface allows the heights of the characters to meet contractual constraints while still allowing enough horizontal space to include all the required text.[21]

lista/rubrica din afiș (sau poster) în care sunt enumerați actorii din distribuția filmului sau protagoniștii

cred că aceasta ar fi ideea deși nu reușesc să o formulez frumos.