Glossary entry

Norwegian term or phrase:

drahjelp

English translation:

assistance, support

Added to glossary by Christine Andersen
Apr 17, 2007 09:28
17 yrs ago
5 viewers *
Norwegian term

drahjelp

Norwegian to English Bus/Financial Advertising / Public Relations support or backing
Respekten for hverandres kompetanse er viktig, og bransjen selv har et ansvar for å skille mellom begrepene.
De siste årene har vi også fått **drahjelp** fra både XXX og YYY ... fordi politikere og myndigheter har satt ZZZ på agendaen, bevilget penger til produktutvikling og promotering og dermed legitimert at god design er et viktig fortrinn og konkurranseparameter

As far as I can see, 'drahjelp' is basically support (here with funds). But in some references it is apparently more like moral support or backing. It could well be both in this context.

Is it a 'buzzword' or should I just buy some better dictionaries?
Proposed translations (English)
5 +1 assistance, support

Proposed translations

+1
41 mins
Selected

assistance, support

Literally, of course, it means a tow - but as you say it just means support or assistance. It does not necessarily mean deliberate assistance, as in one of my example sentences below it can be somewhat equivalent to what in Formula 1 is called an "air tow", i.e. exploiting someone else's position or actions.
Example sentence:

H&M får drahjelp av Ikea

Lisa-Mari røper at det var hennes egen mor som kontaktet ordføreren med ønske om litt drahjelp

Peer comment(s):

agree brigidm : "support" here would function in the same way as "drahjep" in your context, i.e. it retains that element of uncertainty as to whether its moral or financial support.
41 mins
Sounds good, these buzzwords can be real b*ggers to translate sometimes. The writers don't always know the correct meaning, either.
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4 KudoZ points awarded for this answer. Comment: "A tow - of course! Thanks to Brigid for the useful comment too."
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