Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. (Currency Press)

Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. (Audience involvement in advertisement)

When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. (Media Awareness Network)