English to Italian Other Social Science, Sociology, Ethics, etc. financial newspaper article

2 Forget the pay raise. While regularly hitting the town with friends will likely increase your happiness, you probably won't get the same boost from spending hours at the mall.



True, you are initially thrilled when you buy that new dress or that flat-screen television. But the thrill quickly fades and you start hankering after something else.

The same thing happens when you get a pay raise. Soon enough, you are taking the extra money for granted and you're feeling dissatisfied again. Experts refer to this as "hedonic adaptation" or the "hedonic treadmill."