Glossary entry (derived from question below)
Jul 29, 2015 17:57
8 yrs ago
Swedish term
Sweden
Always on time
Native in: English 
Works in: Swedish to English, Norwegian to English, Danish to English
EFI-metod
Swedish to English
Bus/Financial
Marketing
Sales
EFI stands for "Egenskap, Fördel, Innebörd" and is apparently a method for conveying sales messages.
What is the English for this?
What is the English for this?
Proposed translations
(English)
| 2 +1 | FAB method |
Tania McConaghy
|
Proposed translations
+1
1 hr
Tania McConaghy
Sweden
Sweden
Native in English
Works in field
Sweden
Pharmacist and Translator
Native in: English (Variant: Australian)
Works in: Swedish to English, English
Related KudoZ points
:
8
Selected
FAB method
Features, Advantages, Benefits
I don't have any great references but here are a few.
See the 2nd ref for info on Feature-Function-Benefit (FFB) vs. Feature-Advantage-Benefit (FAB).
See also
http://ezinearticles.com/?The-F-A-B-Sales-Method&id=6831656
I don't have any great references but here are a few.
See the 2nd ref for info on Feature-Function-Benefit (FFB) vs. Feature-Advantage-Benefit (FAB).
See also
http://ezinearticles.com/?The-F-A-B-Sales-Method&id=6831656
Example sentence:
Do you see how the salesman used the FAB method? The sentences flowed from feature to advantage then to benefit.
But the problem here is that selling via the traditional FAB method takes ...
4 KudoZ points awarded for this answer.
Comment: "Thanks a million!"
Something went wrong...