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How do you market yourselves and where do you find the majority of your work?
Thread poster: Louise Bamford
Matthias Brombach
Matthias Brombach  Identity Verified
Germany
Local time: 16:33
Member (2007)
Dutch to German
+ ...
Another advice Apr 4, 2023

Why not emailing your PMs then that you recently adopted a 65 year old puppy via LinkedIn and hone that story with the aid of ChatGTP? Success then should be guaranteed!

[Bearbeitet am 2023-04-04 19:47 GMT]


Baran Keki
Christopher Schröder
 
Christopher Schröder
Christopher Schröder
United Kingdom
Member (2011)
Swedish to English
+ ...
A special bond Apr 5, 2023

Tom in London wrote:
Except for Kilburn, where the people are not rich, but they're friendly.

Is that why you’ve been banished to the mean streets of St John’s Wood?

OP: Chatting to contacts about pets and hobbies can be a really good way of bonding if you find some common ground. One of my clients even follows me on Strava…


Baran Keki
 
Thomas T. Frost
Thomas T. Frost  Identity Verified
Portugal
Local time: 15:33
Danish to English
+ ...
Business in the park Apr 12, 2023

Kay Denney wrote:

I did find a client at the dog park too recently. That was of course just a stroke of luck, but it's not the first time.


Who'd have guessed that a dog park could be a good place to do one's business?



Baran Keki
Christopher Schröder
Dan Lucas
Kay Denney
 
Kay Denney
Kay Denney  Identity Verified
France
Local time: 16:33
French to English
. Apr 13, 2023

Baran Keki wrote:

Kay Denney wrote:
As the youngsters say, I feel seen!

I've never heard of this expression, but you must have felt your ears burning.
So you've gone and acquired yet another client in the dog park? Maybe it's time I invested in a puppy instead of relying on luck for business? It would get me out of the house and do me some good... As much as I hate the beasts, it might prove to be a good marketing tool (better than Google ads, by the sounds of it)


I dunno, I think it's more a matter of me gravitating to the kind of people who work in the arts, whether at the dog park or parties (where I also once got a client). There's a guy who works in film and often has screenplays translated when hunting for producers, we exchanged business cards, but he hasn't actually sent me any work yet. He has a gorgeous golden retriever.


 
Kay Denney
Kay Denney  Identity Verified
France
Local time: 16:33
French to English
. Apr 13, 2023

Baran Keki wrote:

It might be a good idea to send emails to the PMs with whom you worked in the past and say something along the lines of "long time no see, why haven't you been sending any work my way" (that's the gist of it of course, you have to make it sound a lot better than that, and it also helps to have had some sort of banter with them in the past).
I did that today with two agencies with which I was working regularly in the past, but haven't been receiving any work in the last 4 to 6 months.
One of them replied saying that the business was slow in my pair, and they would keep me in mind in case that changed, and I believed them.
The other one didn't reply, and sort of confirmed my suspicion/hunch that they went with a cheaper translator.
In any case, putting yourself about this way might be more useful than posting/liking cheesy PC posts on LinkedIn.

Seriously, this is sound advice.
If you don't feel like being all that chatty, you can just send out an email saying that you are now available again, implying that you weren't available because of having too much work and you can't remember who you refused work from so you're just sending out a message to all your clients.
Implying you were busy is always a good thing, because if you're busy, it's probably because you're good at your job.

I remember at the agency, there was a translator who kept sending us messages to let us know about her availability. We didn't even know who she was, but she was obviously diligent. At one point my colleague googled her, found that she had specialist knowledge in a particular field. It so happened that one of our clients was branching out into that very field, so we outsourced that work to her. She turned out to be a good translator. A former colleague had apparently contacted her once but then forgot to add her to our database, which explains how she had our email address.


Rachel Waddington
Baran Keki
 
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How do you market yourselves and where do you find the majority of your work?







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